Have you ever felt like someone judged you because you were “too old?” Or have you ever assumed that someone can’t do something because “they aren’t old enough to have that experience?” If yes, welcome to ageism.

The general definition of ageism is that it is a form of discrimination or prejudice against individuals based on their age, often targeting older adults but can also occur with younger generations.

It can manifest in various ways, from stereotyping and assumptions to outright discrimination in employment, healthcare, home improvement services, and everyday interactions. It is often based on our own internal bias and supported by policies and culture.

Ageism in Service Industries

Friends Life Care has seen that as the population ages, more seniors and baby boomers are looking to adapt their homes to suit their changing needs. The concept of “aging in place” has become a popular and practical solution for many, allowing them to live independently and comfortably in the place they call home. Sometimes the process of getting work done in your home goes smoothly and as expected.

However, in other cases, the process of getting home accessibility work done can be impacted by direct or indirect ageism, particularly when it involves sourcing and hiring professional contractors.  Many professional contractors work very well with people of all ages. However, ageism is a real thing and it is good to be vigilant.

Ageism: What to Look For

Ageism, a form of discrimination that seniors may face when seeking services, can manifest in various ways in the home improvement industry. It can range from subtle condescendence to outright refusal of service, often based on stereotypes about seniors’ ability to pay, make decisions, or understand the complexities of the work being done.

One common type of ageism is overpricing, where contractors may inflate prices assuming that older adults are not financially savvy or aware of the current market rates. Another issue is the underestimation of seniors’ understanding of their own needs and desires, leading to contractors making decisions without proper consultation or consent. This not only undermines the seniors but also can result in unsatisfactory work that does not meet their actual requirements.

Moreover, there could be an assumption that all seniors have the same needs, leading to a one-size-fits-all approach to home improvements. This ignores the individuality and diversity of older adults and their homes. For instance, while grab bars and walk-in showers are common aging-in-place renovations, not every senior will want these modifications or want them installed in the same way.

Ageism Affects People of All Ages

On the flip side, an older adult may doubt the abilities of a professional who they deem to be “too young”. Some seniors may feel the younger contractor could not possibly understand the needs of aging in place even though they are trained professionals.  In addition, communication differences may arise.  Some older adults may not be comfortable communicating about the project via text, receiving quotes in email, or signing a contract digitally, for instance. Even though all of these ways to communicate are common practices nowadays, a different expectation could lead to misunderstandings. Ageism unfortunately goes both ways.

To combat ageism, older adults should be prepared to advocate for themselves or have a trusted family member or friend involved in the process. It’s crucial to seek multiple quotes, ask for references, and ensure clear communication about the scope and cost of the project.

In conclusion, the potential to experience ageism in the home improvement industry is a real concern that seniors should be aware of and take steps to avoid.  Awareness and education on both sides—seniors and contractors—can help bridge the gap and ensure that home improvements enhance the lives of seniors rather than becoming a source of stress and discrimination.

Understanding Ageism and Its Impact

In order to advocate for yourself, it is useful to understand and recognize ageism. Learning more about it may help people know how to better respond to it and even help combat this pervasive issue. Here’s a closer look at what ageism is and what you can do if you experience it.

Defining Ageism: According to the WHO (World Health Organization), ageism is the stereotyping, prejudice, and discrimination against individuals or groups based on their age.  While it can affect everyone, we often speak of it regarding older adults. It can lead to negative attitudes, assumptions, and behaviors that marginalize and devalue older adults in society. It can be based in culture and impact how someone perceives their own value or understanding of themselves.

Recognizing Ageism: Ageism can be subtle, such as assumptions about capabilities or interests based on age, or overt, such as discriminatory practices in employment or healthcare. It can also be internalized, leading older adults to adopt negative stereotypes about themselves as they age.  It may also cause them to question their own abilities.  In addition, ageism can limit a younger or older person’s ability to contribute in the workplace or while pursuing other interests.

Impact of Ageism: Ageism can have significant emotional, social, and economic consequences, affecting self-esteem, mental health, and access to opportunities. It can also contribute to social isolation, barriers to healthcare, and age-based discrimination in various areas of life. According to the WHO, ageism has been associated with an earlier death (by 7.5 years) and is linked to poorer physical and mental health.

Addressing Ageism – Promote Inclusion

Ageism can be addressed by changing policy and law, improving education, and communicating about the issue. In addition, the American Psychological Association (APA) provided research findings that showed increasing intergenerational contact was one of the best ways to combat ageism and create favorable outcomes. People who have relationships with others who are in different generations may see them and themselves in a new light!

 Overall, it is important to educate yourself to learn about ageism and its impact on all generations. This helps us better recognize and challenge ageist attitudes and behaviors. We can continue to challenge stereotypes when we see them and speak out and advocate for more inclusive and respectful language.  One clear-cut way is to support policies and initiatives that promote inclusion and diversity across all age groups, including older adults.

The world can be a better place when we all challenge stereotypes and take important steps to help drive change.

Contributed by Dawn Heiderscheidt OTR/L, ECHM, CAPS & edited by Maria Buehler, Friends Life Care in general and to include home improvement/home accessibility considerations about ageism.

 

You can learn about and combat ageism in big or small ways. The Friends Life Care  eMeetinghouse blog  is a place to share useful information with older adults. As a Quaker value-based nonprofit, Friends Life Care believes everyone has the light within. And Friends Life Care has been serving seniors through its mission for some 40 years.  If you have questions about Friends Life Care membership, contact a Friends Life Care Plan Counselor to learn more. 

If you are a current member, reach out directly to your dedicated care coordinator.